About

Résumé

Contact

About

Résumé

Contact

Blue-ocean thinking for targeted outcomes

I’m Mark Popich

Product Design Leader  |  UX Designer  |  Strategic Brand Innovator

I collaborate with brilliant and talented people to create useful, usable and delightful experiences. I work, build, and learn alongside them.

Résumé PDF

LinkedIn Profile

Blue-ocean thinking for targeted outcomes

Blue-ocean thinking for targeted outcomes

I’m Mark Popich

I’m Mark Popich

Product Design Leader  |  UX Designer  |  Strategic Brand Innovator

I collaborate with brilliant and talented people to create useful, usable and delightful experiences. I work, build, and learn alongside them.

LinkedIn Profile

Résumé PDF

I believe

I believe

Design is for people

Small moves matter

There are business objectives to satisfy, that is a given. If what you put out into the world is also useful, usable, and nice to be around, you’re more likely to succeed.

Big swings are critical to drive change, It’s the micro-moments which create the fabric of the experiences that deliver the truth of a brand. Go big, be bold, but get the details right.

It’s not mine

Design is a team sport, not a personal art piece, and things get better with other points of view. Ultimately someone has to decide what we are doing and often that’s me, but not always.

Anything can be better

Design is the process not the deliverable. Perfection is not attainable in a sprint. Start now. Do it really well. Launch it and never stop improving it. This is the way.

Design is for people

There are business objectives to satisfy, that is a given. If what you put out into the world is also useful, usable, and nice to be around, you’re more likely to succeed.

Small moves matter

Big swings are critical to drive change. It’s the micro-moments which create the fabric of the experiences that deliver the truth of a brand. Go big, be bold, but get the details right.

Doing is a method of knowing

Sometimes we know enough from the data to inform what to do — or at least focus our exploration. Sometimes the only way to get any useful data is to do something new and see how it does in the real world.

Doing is a method of knowing

Sometimes we know enough from the data to inform what to do — or at least focus our exploration. Sometimes the only way to get any useful data is to do something new and see how it does in the real world.

Small moves matter

Anything can be better

Big swings are critical to drive change. It’s the micro-moments which create the fabric of the experiences that deliver the truth of a brand. Go big, be bold, but get the details right.

Design is the process not the deliverable. Perfection is not attainable in a sprint. Start now. Do it really well. Launch it and never stop improving it. This is the way.

Doing is a method of knowing

Sometimes we know enough from the data to inform what to do — or at least focus our exploration. Sometimes the only way to get any useful data is to do something new and see how it does in the real world.

Kindness wins

I used to think being nice was enough, but niceness isn’t as useful as kindness. Sometimes kindness means being honest when it is hard. Respect and assuming the best about people is a good place to start from.

Ways I can add immediate value to your team

Ways I can add immediate value to your team

  1. Rapid Ideation

Whether it is a website, a new product or feature, or even a brand identity, I can quickly bring ideas to the table to help identify promising areas for further development.

  1. Research and Strategy

  1. Creative Direction

What are your competitors doing? Where is the white space for your brand or product? How do you operationalize your brand or product strategy?

Have something in progress, but need it to 'just be a bit better'? Need to build out an internal creative team? Just want a fresh POV? I can help.

  1. Creative Direction

  1. Hands-on Design

Have something in progress, but need it to 'just be a bit better'? Need to build out an internal creative team? Just want a fresh POV?

Just need to get something done and done well, with a high degree of craft and attention to detail? Let's do it.

  1. Hands-on Design

  1. Research and Strategy

Just need to get something done and done well, with a high degree of craft and attention to detail? Need someone who will just figure it out? Let’s do it.

What are your competitors doing? Where is the white space for your brand or product? How do you operationalize your brand or product strategy?

  1. Rapid Ideation

Whether it is a website, a new product or feature, or even a brand identity, I can quickly bring ideas to the table to help identify promising areas for further development.

  1. Creative Direction

Have something in progress, but need it to 'just be a bit better'? Need to build out an internal creative team? Just want a fresh POV?

  1. Research and Strategy

What are your competitors doing? Where is the white space for your brand or product? How do you operationalize your brand or product strategy?

  1. Hands-on Design

Just need to get something done and done well, with a high degree of craft and attention to detail? Let's do it.

A deeper dive

A deeper dive

What I'm known for

  • Defining the problem space, especially in an environment of ambiguity

  • Focusing and directing design exploration toward the most fruitful outcomes

  • Finding answers through rapid action and evaluation

  • Connecting research, strategy, and business goals with creative effort

  • Relentless positivity and resilience

What I've done

  • Leading multi-disciplinary design teams

  • Working with stakeholders

  • Presenting to groups large and small

  • Tackling complex projects

  • Creating, contributing to, and using design systems

Where I've done it

  • Design staff and leadership roles at design firms: Werkhaus Design, Leonhardt: Fitch, Hornall Anderson, Fell Swoop

  • Embedded consultant roles with enterprise companies like T-Mobile, Microsoft, Expedia, HP, Meta

What I ship

  • Design Strategy

  • Design Systems

  • Brand Identity

  • E-commerce / Online Marketplaces

  • Website Design

  • Application Design

  • User Experience Design

Interests and obsessions

  • Technology

  • Typography

  • Architecture

  • Cycling

  • Wind Sports

  • Weather

  • Travel

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