CASE STUDY
Expedia Group – Unified Landing Experience
Expedia Group works with a diverse universe of lodging partners, from property owners renting out a single vacation property, to hotels or hotel chains with hundreds of units in different locations. The entry point for these partners is typically via the ‘List your property’ link on the website of one of Expedia Group’s many travel brands. They wanted a more seamless way to transition from any of their travel brand sites to an Expedia Group-branded onboarding experience, ultimately guiding partners to the approriate registration experience and tools for their particular business size and needs. I led the Expedia team through the exercise of defining the ideal path for the lodging partners using a shared UX/UI and employing design tokens to display the appropriate brand look & feel to the user.
Deliverables:
UX Design UI Design
CASE STUDY
Expedia Group – Unified Landing Experience
Expedia Group works with a diverse universe of lodging partners, from property owners renting out a single vacation property, to hotels or hotel chains with hundreds of units in different locations. The entry point for these partners is typically via the ‘List your property’ link on the website of one of Expedia Group’s many travel brands. They wanted a more seamless way to transition from any of their travel brand sites to an Expedia Group-branded onboarding experience, ultimately guiding partners to the approriate registration experience and tools for their particular business size and needs. I led the Expedia team through the exercise of defining the ideal path for the lodging partners using a shared UX/UI and employing design tokens to display the appropriate brand look & feel to the user.
Deliverables:
UX Design UI Design
CASE STUDY
Expedia Group – Unified Landing Experience
Expedia Group works with a diverse universe of lodging partners, from property owners renting out a single vacation property, to hotels or hotel chains with hundreds of units in different locations. The entry point for these partners is typically via the ‘List your property’ link on the website of one of Expedia Group’s many travel brands. They wanted a more seamless way to transition from any of their travel brand sites to an Expedia Group-branded onboarding experience, ultimately guiding partners to the approriate registration experience and tools for their particular business size and needs. I led the Expedia team through the exercise of defining the ideal path for the lodging partners using a shared UX/UI and employing design tokens to display the appropriate brand look & feel to the user.
Deliverables:
UX Design UI Design
Details Page for Lodging Operators
Expedia Group-themed version
Vrbo-themed version of the same page
Sketches from Rapid Ideation Sessions
Hotel operators need powerful tools and data to drive their business. Rental property owners want simplicity and basic tools. Either type of lodging partner might arrive from any EG property so it’s important to find out as much as possible quickly, and then direct them to the correct end destination.
Sketches of various landing page and information gathering scenarios for a partner whose entry point is Hotels.com, and is actually best suited for onboarding via Vrbo.
Flow Diagram
Full diagram showing disparate entry points, single information gathering experience, and differentiated onboarding destinations based on the information provided by the lodging partner.
Details Page for Lodging Operators
Expedia Group-themed version
Vrbo-themed version of the same page
Details Page for Vacation Property Owners
Expedia Group-themed version
Vrbo-themed version of the same page
Expedia Group-themed version
Vrbo-themed version of the same page
Swipe
Flow Diagram
CASE STUDY
Expedia Unified Landing Experience
Expedia Group works with a diverse universe of lodging partners, from property owners renting out a single vacation property, to hotels or hotel chains with hundreds of units in different locations. The entry point for these partners is typically via the ‘List your property’ link on the website of one of Expedia Group’s many travel brands. They wanted a more seamless way to transition from any of their travel brand sites to an Expedia Group-branded onboarding experience, ultimately guiding partners to the approriate registration experience and tools for their particular business size and needs. I led the Expedia team through the exercise of defining the ideal path for the lodging partners using a shared UX/UI and employing design tokens to set the appropriate brand context at the right time.
Deliverables:
UX Design UI Design
Hotel operators need powerful tools and data to drive their business. Rental property owners want simplicity and basic tools. Either type of lodging partner might arrive from any EG property so it’s important to find out as much as possible quickly, and then direct them to the correct end destination.
Sketches of various landing page and information gathering scenarios for a partner whose entry point is Hotels.com, and is actually best suited for onboarding via Vrbo.
Full diagram showing disparate entry points, common information gathering, and segmented destination based on information provided.
Sketches from Rapid Ideation Sessions
Swipe
Details Page for Lodging Operators
Expedia Group-themed version
Vrbo-themed version of the same page
Swipe
Details Page for Vacation Property Owners
Expedia Group-themed version
Vrbo-themed version of the same page
Full diagram showing disparate entry points, single information gathering experience, and differentiated onboarding destinations based on the information provided by the lodging partner.
Swipe
Origin site-branded landing page