NBA pop-up fan experience to promote a custom, limited-edition mobile device designed in partnership with Dwyane Wade. I was the creative director on the design of the phone, working closely with Mr. Wade on the color/material/finish details. The fan experience was a pavilion where people could step inside the mind of D.Wade and learn about his inspiration, get a virtual selfie, and try the phone in a hands-on showroom. The D-Wade Sidekick sold out faster than any previous limited edition device.