Mark Popich
Work Experience
Cause-Effect - Product Design Consultancy
Owner, Product Design Director
2022 – present
Design consulting for e-commerce, focusing on both front-end and back-end interfaces, driving enhancements in customer service features through AI integration.
Developing and continuously managing a comprehensive design system and UI pattern library, ensuring consistency and scalability across various e-commerce implementations.
Innovation in backend tools and customer service features, enhancing user interactions and customer satisfaction.
Fell Swoop - UX Design Agency
Partner, Director of Design
2013 – 2022
Led all visual design output for a 30-person user-centered UX design agency with consumer, B2B, and nonprofit clients in the e-commerce, technology, telecom, publishing, entertainment, and healthcare sectors.
Delivered impactful solutions for high-profile clients including Expedia Group, Microsoft, Virgin Mobile, Meta, and others.
Directed end-to-end design projects, from conceptualization through high-fidelity prototypes, to deployment, consistently achieving alignment with client goals and user needs.
Championed the development and application of scalable design patterns and systems.
Engaged in deep collaboration with client teams, including an embedded on-site consultant role with Expedia Group’s Loyalty Team.
Hornall Anderson - An Omnicom Group Company / Sid Lee - Design Consultancy
Design Director, VP - Design
2000 – 2013
Drove growth and transformation of a 200-person multi-disciplinary design agency, leading the agency’s largest and most profitable accounts such as Microsoft, AT&T Wireless, T-Mobile, PepsiCo, and HP.
Led multidisciplinary teams as part of the agency management team through the sale of the company to Omnicom Group, exceeding revenue targets during the earn-out period by a wide margin.
Developed and maintained design systems that supported scalable and cohesive user experiences across various platforms and clients.
Education
University of Washington
Bachelor's Degree: Graphic Design
Omnicom University AMP - Advanced Management Program
Management Training Course taught by Harvard Business School faculty. Focused on managing professional service firms and the Service-Profit Chain.
Skills
UX & Interaction Design
Design Systems & Patterns
Proficient in developing scalable design systems and reusable patterns that enhance consistency and efficiency.
Cross-functional Collaboration
Experienced in working with product managers, engineers, and external client partners to deliver cohesive design solutions.
Accessibility & Usability
Strong understanding of accessibility principles and usability heuristics, ensuring inclusive and effective user experiences.
Interests